Press & media kit

Booked solid for months. We get you in this week.

London has one of the best restaurant scenes on earth - and the hardest tables to get, booked solid months in advance. But plans change and people cancel, freeing prime-time tables at the last minute. Primetable brings them to you every week, so you can book this Thursday, Friday or Saturday, on impulse.

14,200
tables booked from cancellations
£3.2M
routed to London restaurants
10×
faster than waiting lists
Thu-Sat
prime-time dinner, every week
Fact sheet

At a glance

Product
Primetable
Category
Last-minute restaurant access
Launch market
London
Restaurants
Michelin, Bib Gourmand & critics Top 50 only
Best nights
Thursday, Friday & Saturday
Availability window
This week's prime-time nights, refreshed every Sunday
Booking
Direct with the restaurant - no booking fees
Press contact
press@primetable.london
The problem

Why London needed this

London has one of the best restaurant scenes on earth - and some of the hardest tables to get. The places everyone wants are booked solid months in advance, so a great dinner means planning weeks out or missing out entirely.

But those tables don't stay booked. Plans change, and - often within 48 hours, as holding fees bite - someone cancels, freeing a prime-time table at short notice. Until now, catching one meant obsessively refreshing booking sites and hoping.

The shift

Where the tables come from

Primetable brings those cancellations to you. Every week, the prime-time tables that come back at London's best restaurants land on Primetable, and members go straight to the restaurant's own booking page to grab them. It turns the city's hardest reservations into this-weekend plans, on impulse, every week.

The list

Only the best, always

Primetable isn't every restaurant - it's only the best. Every venue holds a Michelin star or a Bib Gourmand, or a place in the Time Out or Condé Nast Traveller Top 50. The list is re-checked against those guides every day, so whatever you see on Primetable is, by definition, among the very best in London.

Michelin-starred

Every Michelin-recognised kitchen in London - one, two and three stars.

Bib
Bib Gourmand

Michelin's pick of exceptional food at a gentler price point.

Top 50
Critics' Top 50

Time Out and Condé Nast's definitive lists of London's best tables.

The model

Everyone wins, nobody gets gamed

Primetable funnels real demand to restaurants and never holds or resells a table.

Diners

Real last-minute access to the best tables in town, booked direct with the restaurant. No booking fees - just one flat subscription for the access.

Restaurants

Cancelled prime-time tables get filled, with diners sent straight to the restaurant's own booking page. No reservation piracy, no tables held hostage - just real demand.

Booking platforms

Diners book through whatever system the restaurant already uses - OpenTable, SevenRooms, Tock or Resy - so the platform still earns its commission on every cover.

Product

How it works

01
Discover

Browse last-minute prime-time tables across London's best restaurants.

02
Choose

Filter by night, neighbourhood, cuisine or occasion.

03
Book direct

Tap through to the restaurant's own system and confirm - no fees added.

04
Get notified

Set alerts and we'll tell you the moment your favourites free up a table.

Assets

Press imagery

High-resolution images for editorial use - click any image to expand it, or download it directly. Social mock-ups first, then mobile, desktop & mobile, and desktop.

Social mock-ups

Mocked-up creator posts showing how Primetable appears on Instagram and TikTok.

Reels
12.4K
482
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primetable.londonFollow
Friday, 8pm, at a place that's been "fully booked" for two months. The secret? People ca… more
primetable.london · Original audio
Instagram Reel
FollowingFor You
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@primetable.london
no because how did we get this table on a SATURDAY 😭 everyone cancels ~48h before and t… more
original sound - primetable.london
TikTok
Reels
12.4K
482
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primetable.londonFollow
POV: the counter seat you booked yesterday. Prime tables at London's best restaurants fr… more
primetable.london · Original audio
Instagram Reel

Mobile

Primetable - Homepage
HomepageDownload
Primetable - Live availability
Live availabilityDownload
Primetable - Restaurant detail
Restaurant detailDownload
Primetable - Availability alerts
Availability alertsDownload
Primetable - Map view
Map viewDownload
Primetable - Michelin search
Michelin searchDownload

Desktop & mobile

Primetable - Live availability
Live availabilityDownload
Primetable - Restaurant detail
Restaurant detailDownload
Primetable - Favourites & alerts
Favourites & alertsDownload

Desktop

Primetable - Primetable homepage
Primetable homepageDownload
Primetable - Live availability view
Live availability viewDownload
Primetable - Restaurant detail
Restaurant detailDownload
Primetable - Favourites & alerts
Favourites & alertsDownload
Primetable - Map view
Map viewDownload
Brand

Logos & brand assets

Primetable
Wordmark
On light backgrounds
Download
Primetable
Wordmark (reversed)
On dark backgrounds
Download
Primetable app icon
App icon
App & avatar use
Download
Words

Copy-and-paste descriptions

Journalists and editors are welcome to copy and paste the descriptions below.

One-sentence description

Primetable brings Londoners each week's cancellations at the city's best restaurants: prime-time tables at Michelin-starred, Bib Gourmand and Top 50 restaurants, booked direct and fee-free.

Short paragraph

In London, the best tables are booked months in advance. Primetable changes that. Every week it brings members the prime-time cancellations at the city's very best restaurants, Michelin-starred, Bib Gourmand and the Time Out and Condé Nast Traveller Top 50, and sends them straight to the restaurant's own booking page. No booking fees, no waiting lists; just great tables on Thursday, Friday and Saturday, every week.

Longer article-ready overview

Primetable is a London membership that turns the city's hardest reservations into this-weekend plans. The best restaurants are booked solid months ahead, but people cancel, often within 48 hours as holding fees bite, and prime-time tables come back at short notice. Primetable brings those tables to its members every week, at only London's best restaurants: Michelin-starred, Bib Gourmand and the Time Out and Condé Nast Traveller Top 50, re-checked against the guides every day. Members book direct with the restaurant, with no booking fees, on a single monthly membership. Diners get real last-minute access; restaurants fill cancelled covers with real demand and no reservation piracy; and booking platforms keep their commission. Built for Londoners who love to eat out, entertain for work or plan a great date, on impulse.

Ideas

Suggested story angles

01Booking London’s best restaurants on impulse - and why it finally works
02The cancellation economy: how prime-time tables at top restaurants come back every week
03Has someone finally cracked last-minute fine dining in London?
04A last-minute model that doesn’t screw anyone - direct booking, no fees, no piracy
05Only the best: why every Primetable restaurant holds a Michelin star, a Bib Gourmand or a Top 50 place
06Turning London’s hardest reservations into this-weekend plans
Voice

Founder quote

“

London has the best restaurant scene in the world - you just can't get in. The tables exist; people book months ahead, then cancel. Primetable brings those tables to diners who want a great night out this weekend. Everyone wins, and nobody gets gamed.

- Founder, Primetable
About

About Primetable

Boilerplate

Primetable brings Londoners each week's cancellations at the city's best restaurants. Only the best: Michelin-starred, Bib Gourmand and the Time Out and Condé Nast Traveller Top 50, re-checked against the guides every day. Members book direct with the restaurant. No booking fees, no waiting lists; just great tables on Thursday, Friday and Saturday, every week.

Press contact

For press enquiries, interviews, screenshots or early access:

press@primetable.london